The Service Edge

The Service Edge

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Ron Zemke is one of today's most sought-after maangement consultants, The Service Edge is required reading for every executive and manager interested in reaping the benefits of customer care--and in getting one-up on the competition.101 Companies that Profit from Customer Care Ron Zemke, Dick Schaaf. people use ... Nine people out of ten, research shows, know Sears as a financial service provider and not just as the home of Kenmore appliances and Craftsman tools.

Title:The Service Edge
Author: Ron Zemke, Dick Schaaf
Publisher:Plume Books - 1990

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