The Fisherman's Guide To Selling
Cast the right bait, and reel in the sales! Sales expert Joseph DiMisa draws on his experience as a seasoned saltwater fisherman to explain how to land the big one, or sale, through the eyes of an angler. In The Fisherman's Guide to Selling, DiMisa explains strategies used for catching everything from small fish (frequent transactional sales) to big game fish (a GBP 100k+ account). Handy sales tips, useful checklists and a bounty of clever fishing metaphors complement the content to describe a successful sales process that any salesperson will benefit from: knowing what the fish (clients) are biting keeping the tackle box full casting a wide net and checking the lines and preparing for rough seas ahead... 156a58 quiz on turning customers around, 156a58 as sales process step, 5, 137 win/win deals, 196a99 Clothing, ... analogy/overview, 185a87 funnel analysis guiding, 192a96 high-maintenance deals, 187a89 knowing when to let go, anbsp;...
| Title | : | The Fisherman's Guide To Selling |
| Author | : | Joe DiMisa |
| Publisher | : | Adams Media - 2007-02-12 |
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