Sport marketing across the spectrum

Sport marketing across the spectrum

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Perhaps a professional sports league has the objective of attracting more families to its events, and plans an IMC campaign to accomplish this. ... Retailers such as Target and Circuit City offer coupons on their websites in order to drive traffic to their brick and mortar stores. Other retailers such as Dicka#39;s Sporting Goods utilize their website as a communication tool in their relationship marketing campaigns, anbsp;...


Title:Sport marketing across the spectrum
Author: Jeffrey Dalton James
Publisher: - 2007-06-30
ISBN-13:

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