Sponsorship: For a Return on Investment

Sponsorship: For a Return on Investment

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Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship. A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis.Samsung. Samsung has also linked up with the film industry. Using its Anycall brand it worked with the producers of a#39;The ... Budweiser Anheuser-Busch utilizes its brand Budweiser (Bud) in a number of nationally and internationally significant ... It implemented radio advertising spots, promotional overlays, retailer and bottler ticket incentive promotions and created a dedicated website to create a toura#39; feel.

Title:Sponsorship: For a Return on Investment
Author: Guy Masterman
Publisher:Routledge - 2012-06-14

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