Managing global marketing

Managing global marketing

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to Volvo truck customers. VTCa#39;s European dealer network included approximately 400 dealers and 800 service points. Almost all dealers were independent, although a few were Volvo-owned. All dealers were dedicated a€” that is, they soldanbsp;...

Title:Managing global marketing
Author: Kamran Kashani
Publisher:Pws Pub Co - 1992-03

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