The manufacturer has a wealth of customer data residing in its service centres. CE companies would get ... also buying customers. An example of this is HPa#39;s photo imaging groupa#39;s 2005 purchase of Snapfish, an online photo-finishing service.
Title | : | Irresistible! Markets, Models, and Meta-Value in Consumer Electronics |
Author | : | George Bailey, Hagen Wenzek |
Publisher | : | Pearson Education - 2011-06-01 |
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