Handbook on Electronic Commerce

Handbook on Electronic Commerce

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The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.When sending invited communication messages to newsgroups or listservs, the marketer should observe the culture of the ... Consider for example Volvo, who shortly after launching its Web site, became overwhelmed with a variety of types ofanbsp;...

Title:Handbook on Electronic Commerce
Author: Michael Shaw, Robert Blanning, Troy Strader, Andrew Whinston
Publisher:Springer Science & Business Media - 2012-12-06

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