Global Competitive Strategy

Global Competitive Strategy

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Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.Ghosn had turned Nissan around, changing the company to a dynamic and profitable operation with many new successful models including the Nissan 350Z , the Murano, and the Infinity G35. Although the Alliance ... global platform strategy was crucial. The two companies stressed cooperation in all major areas of the business, which resulted in cost savings, product innovation, and marketing benefits.


Title:Global Competitive Strategy
Author: Daniel F. Spulber
Publisher:Cambridge University Press - 2007-07-02
ISBN-13:

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