American Developer

American Developer

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Kevin McGibben has provided us with a long needed how to book on developing international markets. His book is constructed both from his research and teaching, and from years of developing international markets for his own company and other companies for whom he has consulted. It is targeted to both business professionals that are pursuing international markets as well as graduate business students looking to learn the ropes of international business and marketing. Ernest J. Scalberg, Dean of the Fisher Graduate School of International Business Monterey Institute of International Studies Monterey, California American Developer introduces the concept of international market development' as an enterprise's effort to extend business outside its home country market. McGibben describes the concept and explains how various functional areas of an organization can drive international expansion. With 15 years of international market development experience, McGibben uses engaging anecdotal experiences to introduce concepts to the reader. Whether studying international business, managing an international assignment or an executive of a global enterprise, American Developer is a unique how to resource that plainly presents a combination of marketing and business planning tools that the reader can use to launch and thrive in their international business career.... me to get introduced to certain companies I wanted to meet with and also provided me with occasional market reports. ... strategy for their future global development, asked us to evaluate and provide market data on the Brazilian market.


Title:American Developer
Author: Kevin G. McGibben
Publisher:iUniverse - 2009-03
ISBN-13:

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