This study explores the effect of the relationship between merchant and affiliate on business success. In the last 6 years I studied numerous reports about online marketing and I came across one issue over and over again. Affiliates claimed that they would be able to achieve better results if merchants would communicate more frequently with them. I could not find any research investigating this issue. The goal of this study is to investigate the effect of merchant-affiliate relationship on overall business success and to provide a model that explains predictability.Rep.). MarketingSherpa. Econsultancy. (2008, September). Us affiliate marketing survey report 2008 (Market Data). Econsultancy. Econsultancy. ... Retrieved from http://www.marketingexperiments.com/ppc-seo-optimization/ the-roi-on-ppc-vs.
Title | : | Affiliate Marketing |
Author | : | Dr. Marc Uhlig |
Publisher | : | Dr. Marc Uhlig - 2014-02-06 |
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