A Crowdfunder’s Strategy Guide

A Crowdfunder’s Strategy Guide

4.11 - 1251 ratings - Source

More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important a€œnuts and boltsa€ elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the a€œcrowda€ than the a€œfunding.a€ He shows that if you treat your backers as people, not pocketbooksa€”communicate regularly and transparently with them, ask their opinions, attend to their needsa€”they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.Do things to breed perceived popularity by writing backer updates with engaging questions, posting photos online (and asking backers to post photos), and sending copies to reviewers. Whenever Ia#39;m getting ready to launch a new project, anbsp;...

Title:A Crowdfunder’s Strategy Guide
Author: Jamey Stegmaier
Publisher:Berrett-Koehler Publishers - 2015-09-14

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